Acme & Co is on a design mission based on the Greek philosophers' idea that adornment of any kind in most cases is unnecessary and a waste of valuable resources.
Like the "little black dress" there is no better way to show off the female hour glass body. All other fashion doesn't quite cut it.
Acme & Co is always trying to choose products shapes, food, products, cups, trolleys, jams, fans, tables, chairs, coffee, pens, hats, buildings, entertainment, music and fundraisers that are functional, sustainable, durable and that don't go out of fashion.
To achieve simplicity is usually very complex.